Boomers vs Gen Y: these two generations will go into your next meeting or trade show with different expectations. On Meeting Planners International's website, Yvonne Nassar gives some advice on engaging both attendees at the same meeting in Meet Your New Visitor. We noticed a theme that will make your next meeting, trade show or event even more valuable and memorable: stories.
BOOMERS
Let them share their stories: Boomers have decades of real-world experience they are all to willing to share that are probably unique.
GEN Y
Provide true stories you won't find on the Internet: It's not a secret that Gen Y is Internet savvy and will probably look up information and tweet it during the event. Provide something unique that they won't be able to find.As you're planning your next keynote speaker or break out session, remember to ask your speakers to include unique stories. Better yet, you might even want to pair up attendees in a formal break out session so they are able to share their stories.
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